Listado de la etiqueta: retirement planning

World Mental Health Day: spotlighting serious mental illness and financing hope

Every October 10, World Mental Health Day reminds us that serious mental illness must be visible, diagnosed early, and supported with coordinated clinical and financial strategies. This is not only compassionate — it’s smart economics. In 2019 about 970 million people worldwide were living with a mental disorder, with anxiety and depression the most common. World Health Organization

Why early detection? Timely diagnosis and care reduce clinical, social and economic burdens. Early intervention programs for psychiatric conditions (for example, first-episode psychosis) have been shown in studies and systematic reviews to be cost-effective: they lower societal costs and produce better clinical outcomes compared to standard care. PubMed+1

The most tragic consequence of unmet mental health needs is suicide. More than 700,000 people die by suicide every year; it’s the third leading cause of death among 15–29-year-olds globally. Early diagnosis and treatment in young people is a key strategy to lower this risk and the large human and financial costs that follow. World Health Organization

In Mexico and the United States the problem is acute: Mexico recorded roughly 8,837 suicides in 2023 (INEGI), and the U.S. saw about 49,000 suicide deaths annually in 2022–2023. These are not just numbers — they are lost lives, family trauma, productivity losses and future care costs. Mexico Business News+1

Practical strategies from a financial coach’s perspective

  1. Early prevention and screening: embed mental-health screening in schools, primary care and workplace programs. The payoff is fewer hospitalizations, better return-to-work rates, and reduced long-term costs. PMC+1

  2. Integrated care packages: combine psychotherapy, medication when needed, social support and community services. For families, this reduces emergency expenses and income disruption.

  3. Appropriate insurance and financial products: encourage insurance coverage for ongoing mental-health care and disability protection so families are not bankrupted by chronic conditions.

  4. Crisis response and hotlines: fund crisis lines and first-responder training and reduce stigma so help is sought early.

  5. Monitor outcomes and evaluate ROI: track indicators (attempt rates, adherence, return-to-work) and measure social and economic returns. Health-economics literature shows favorable returns for early prevention and intervention investments. PMC+1

A direct call to action for families and advisors

If you notice prolonged mood changes, withdrawal, declining school or job performance, or suicidal thoughts — act. Early assessment can save lives, protect family income and reduce lifetime costs. Check professional resources, school programs, community services and your insurance coverage.

Motivational close (personal and family focus)

Mental health is the foundation for personal achievement, family stability and financial resilience. Prioritizing it protects both lives and livelihoods. As your coach and financial advisor: take action today — an assessment, a family conversation, or an insurance review — and turn prevention into protection. Recovery and stability are possible; investing in them is investing in your family’s future.

Bibliografía 

World Health Mental Day

The Key to Communication: Empathy in Action

«With the right key, you can say anything; with the wrong key, nothing works. Striking the right key is essential.»
—George Bernard Shaw


Communication as the Core of Human Life

Communication is the central act of human interaction. It is possible because everything—whether external or internal—can be represented and expressed. Yet, as Lewis Carroll highlighted in Alice’s Adventures in Wonderland: “One of the hardest things in the world is to convey thoughts accurately from one mind to another” (Carroll, 1865/2009).

This difficulty shows that communication is far from simple. It requires not only transmitting information but also ensuring that meaning is understood.


The Communication Process

Human communication involves two main steps:

  1. Understanding and transmitting a situation or fact.

  2. Choosing and delivering the right signs to express it.

Every message must be encoded by the sender and decoded by the receiver. The success of this process depends on whether both parties share the same code. For example, the word soul in “I love you with all my soul” carries a different meaning than in “Man is composed of body and soul.”

This highlights a crucial truth: the receiver’s code sets the rules, not the sender’s. Anyone who seeks to influence others—whether in politics, religion, or business—must adapt to the language their audience understands.


Beyond Information: A Communion of Meaning

Communication is not merely the exchange of words—it is also a sharing of emotions, impressions, and attitudes. It is an invisible thread that can unite or divide human beings.

Even objective information often carries emotional weight. Consider a CEO announcing company performance results. The figures themselves may trigger anxiety, fear, or even shame. If communication remains purely objective, barriers arise that prevent understanding.

However, if the leader acknowledges emotions—such as recognizing an employee’s frustration over negative feedback—then both parties are more likely to grow from the experience. By validating emotions, facts become easier to accept.


The Role of Empathy in Communication

Effective communication requires more than clarity—it requires empathy. Listening without judgment and stepping into the other person’s perspective is the foundation of healthy interaction.

As Covey (1989) emphasized, “Seek first to understand, then to be understood.” Empathy transforms communication from a transactional exchange into a relationship of trust and comfort.

When trust exists, misunderstandings diminish. For instance, when a supplier delivers late, empathy allows us to interpret the delay not as disrespect, but as the result of workload pressure. In such an atmosphere, both parties share information freely, improving collaboration and strengthening human connection.


George Bernard Shaw: A Voice on Human Understanding

George Bernard Shaw (1856–1950), Irish playwright and journalist, exemplified the power of words. Self-taught after leaving school at sixteen, Shaw became a critic, writer, and eventually one of the most influential dramatists of his time. His reflections on communication and human behavior remain deeply relevant.

Some of his most inspiring words include:

  • “If you have built castles in the air, your work need not be lost; now put foundations under them.”

  • “Freedom means responsibility.”

  • “You see things and say, ‘Why?’ But I dream things that never were and say, ‘Why not?’”


Conclusion: Empathy as a Leadership Skill

Communication is not simply the transfer of information—it is the exchange of meaning, emotions, and trust. Leaders who practice empathy build stronger teams, foster collaboration, and overcome barriers to understanding.

Ultimately, empathy is not just a social virtue. It is an essential leadership skill, especially for project managers and business leaders who must navigate complex interactions. Empathy turns communication into connection, and connection into results.

References

  • Carroll, L. (2009). Alice’s adventures in Wonderland (Rev. ed.). Harvard University Press. (Original work published 1865)

  • Covey, S. R. (1989). The 7 habits of highly effective people. Free Press.

  • Shaw, G. B. (n.d.). Selected quotes.

The Key to Communication: Empathy in Action

Business Information Systems: A Strategic Advantage for Entrepreneurs

In today’s competitive environment, entrepreneurs must make fast and accurate decisions to differentiate and grow. This is where information systems become critical tools, turning raw data into valuable insights that support both daily operations and long-term strategies.

What are information systems?

An information system is a structured process that collects, processes, and distributes information to support decision-making within organizations (Gómez Vietes & Suárez Rey, 2007). In simple terms, it transforms data into actionable knowledge that allows entrepreneurs to identify risks, opportunities, and improvement areas.

Types of information systems and their value

Information systems operate at different organizational levels (Proaño, Orellana, & Martillo, 2018):

  • Operational level (TPS): manage daily transactions such as sales, payments, or inventory.
  • Knowledge level (KWS and Office Systems): support professionals who create and manage information, fostering productivity and innovation.
  • Management level (MIS and DSS): provide reports and decision-support tools for managers, helping them analyze alternatives and scenarios.
  • Strategic level (ESS): used by executives for non-routine, complex decision-making.

Additionally, specialized systems offer unique benefits for entrepreneurs:

  • ERP (Enterprise Resource Planning): integrates finance, operations, logistics, and inventory into one system.
  • CRM (Customer Relationship Management): strengthens customer relationships, attracting and retaining valuable clients.
  • SCM (Supply Chain Management): optimizes supply chains, improving efficiency and reducing costs.
  • GIS (Geographic Information Systems): analyze location-based data for strategic decision-making, such as logistics or marketing.

Applications for entrepreneurs

Information systems not only improve efficiency, they also enable growth and innovation. Their value depends on how they are embedded into the company’s culture and how strategically they are used (Stair & Reynolds, 2010).

For entrepreneurs, these systems mean:

  • Better control over operations.
  • Reliable information for faster decision-making.
  • Greater agility to respond to market changes.
  • Competitive advantages in cost efficiency, service, and differentiation.

The internet and ICT (Information and Communication Technologies) have accelerated this transformation, making information systems indispensable for businesses aiming to compete globally.

Conclusion for entrepreneurs

Running a business without information systems is like navigating without a compass: you may move forward, but with a high risk of losing direction. Accurate and timely information is the most valuable resource for making strategic decisions, identifying opportunities, and adapting to market changes.

If you are starting your business, begin with simple solutions—like a CRM or inventory management software—and expand to more comprehensive systems as your business grows. Remember: competitive advantage does not come from having data alone, but from interpreting and using it to create value.

Entrepreneurs who integrate information systems into their strategy not only manage their businesses more effectively but also build a strong foundation to scale, innovate, and sustain long-term success.

References

Gómez Vietes, A., & Suárez Rey, C. (2007). Los sistemas y tecnologías de la información en la empresa. México D.F.: Alfaomega.

Lapiedra, R. A., Devece, C. C., & Guiral, J. H. (2011). Introducción a la gestión de sistemas de información de la empresa. España: Universitat Jaume.

Proaño, M., Orellana, S., & Martillo, I. (2018). Los sistemas de información y su importancia en la transformación digital de la empresa actual. Revista Espacios, 39(1).

Stair, R. M., & Reynolds, G. W. (2010). Principios de sistemas de información: un enfoque administrativo. México D.F.: Cengage Learning Editores S.A. de C.V.

Information Systems for Entrepreneurs

Differences between Plan, Program, Project, Activity, and Task

What do we mean by “Project”?

A project refers to a set of specific, interrelated, and coordinated activities, carried out with the purpose of producing certain goods or services that meet people’s needs or solve problems. For example, a course for senior citizens or an educational initiative.

When the planned action is complex, it may require a program that includes several projects. On the other hand, a simple task may be developed through a single project.


What does it mean to design and develop a project?

There is no rigid standard, but rather a set of guidelines to help organize ideas, define objectives, establish courses of action, identify specific activities, and set evaluation criteria. The general principles to consider include:

  • Defining what is to be achieved.

  • Effectively implementing decisions using both human and non-human resources (e.g., materials, technology, etc.).

  • Following a course of action that leads to specific results or deliverables.

  • Establishing criteria that allow for systematic evaluation of the outcomes.


Differences between: Plan, Program, Project, Activity, and Task

Let’s break down each concept to understand how they differ yet relate to each other:


Plan

Example: Training and Development Plan

A plan involves high-level decisions that express key political or strategic guidelines, priorities derived from those decisions, and the allocation of resources aligned with such priorities. It outlines the action strategies and tools to achieve the proposed goals. A plan defines the desirable and probable course of national or sectoral development (economic, social, or cultural).

Plans generally include multiple programs and projects, and act as the overarching technical and political framework within which programs and projects are developed.


Program

Example: Supervision Program

A program refers to an organized, coherent, and integrated set of activities, services, or processes, usually expressed through multiple interrelated or coordinated projects. Programs translate plans into action by implementing targeted efforts to meet objectives within a specific timeframe.

A program consists of one or more projects of similar nature, grouped under a broader plan.


Project

Example: Park Reforestation Project

A project is the intent or plan to execute a specific work or initiative. It involves forecasting, organizing, and planning a series of activities that combine human, material, financial, and technical resources to achieve a specific goal or result.

These activities are interconnected and coordinated. Every project is designed to produce a defined output or result, within the constraints of time and budget.

Key Features of a Project:

  • Has a defined duration (unlike ongoing services).

  • Combines human, technical, financial, and material resources.

  • Aims to achieve a specific result based on well-defined objectives.


Activity

Example: Conducting a Requirements Survey for Plant Operations

An activity is a means of intervention, consisting of sequential and integrated actions that help achieve the specific goals and objectives of a project. It is the functional unit that connects a project’s strategy to its execution.


Task

Example: Preparing Necessary Equipment

A task is the most concrete and specific element. It operationalizes an activity into actionable steps. A set of tasks makes up an activity.


Summary with Examples

Concept Example
Plan Social Services Plan
Program Childhood and Family Program
Project Organizing a Summer Camp
Activity Planning a Field Trip
Task Packing clothes and shoes

Final Thoughts

 

Plans, programs, and projects are strategic and administrative tools commonly used by institutions, particularly those involved in research, education, and development. They serve as essential conditions for achieving scientific or social objectives, often from the perspective of institutional planning and execution.

References

  • Chiavenato, I. (2006). Administración de proyectos. McGraw-Hill Interamericana.

  • Kerzner, H. (2017). Project Management: A Systems Approach to Planning, Scheduling, and Controlling (12th ed.). Wiley.

  • PMBOK® Guide. (2021). A Guide to the Project Management Body of Knowledge (7th ed.). Project Management Institute.

  • Zapico, E. (2001). Diseño y Evaluación de Proyectos Sociales. Editorial Trillas.

Differences between Plan, Program, Project, Activity, and Task

International Youth Day: Youth, Entrepreneurship, and a Future Built from Innovation

Every year, on August 12th, the world celebrates International Youth Day, established by the United Nations General Assembly in 1999 through Resolution 54/120 I (United Nations, 1999). This is not merely a symbolic date. It is a critical opportunity to highlight the challenges young people face — and more importantly — to showcase the immense potential they hold as drivers of innovation, entrepreneurship, and sustainable development.

U.S. Youth: A Demographic with Untapped Power

According to the U.S. Census Bureau, there are more than 42 million young people aged 10 to 24 in the United States (U.S. Census Bureau, 2023), representing nearly 13% of the total population. This demographic is not only the most diverse in American history but also the most digitally native, globally connected, and socially conscious.

Yet, this generation faces mounting challenges. According to the Bureau of Labor Statistics, the unemployment rate for youth (16–24 years old) was 7.8% in July 2023, more than double the national average of 3.5% for all workers (BLS, 2023). Many young people are underemployed, juggling part-time jobs that do not match their skills, education, or aspirations.

Why Entrepreneurship Must Be a Youth Strategy

In this environment, entrepreneurship emerges as both a response and a solution. But let’s be clear: youth should not be forced into self-employment due to economic desperation. Instead, they should be empowered to create meaningful ventures through access to education, mentorship, capital, and policy support.

Young entrepreneurs across the U.S. are building innovative startups, launching social enterprises, and redefining the future of work. However, the path remains uneven. A report by the Kauffman Foundation highlights that only 7.4% of entrepreneurs in the U.S. are under 30 (Fairlie, 2022), despite their high potential and creative drive. The barriers? Lack of funding, business knowledge, networks, and institutional support.

Education, Equity, and Entrepreneurial Skills

In the United States, access to higher education remains a double-edged sword: while more than 60% of recent high school graduates enroll in college (NCES, 2023), student debt surpasses $1.7 trillion nationally. The traditional academic model often fails to prepare students with practical, entrepreneurial, and digital skills needed in today’s economy.

Entrepreneurial education — from high school classrooms to university incubators — is essential. But it must be equitable and inclusive, especially for youth from underserved communities. Closing the racial and economic gaps in access to entrepreneurship programs is key to building a stronger, more diverse economic future.

Mental Health: A Barrier and a Priority

As former UN Secretary-General Ban Ki-moon stated in 2014:
«We must begin to talk about mental health in the same way we talk about our overall health.» (United Nations, 2014).
Today, this message rings truer than ever. A 2023 survey from the CDC reveals that 42% of high school students report persistent feelings of sadness or hopelessness (CDC, 2023). Mental health is not just a youth issue — it’s an economic and entrepreneurial issue. Building a venture, navigating uncertainty, or advocating for change requires emotional resilience.

For youth entrepreneurs, mental wellness must be supported alongside financial literacy and business development. Community, mentorship, and institutional care play crucial roles in shaping confident, emotionally stable leaders.

Youth Are Not the Future — They Are the Present

As Irina Bokova, former Director-General of UNESCO, once said:
«Youth should be seen as drivers of change, not just beneficiaries or targets.» (UNESCO, 2015).
This shift in perspective is essential. Young people are not waiting for permission — they are already creating businesses, movements, technologies, and cultures that shape our lives.

Supporting youth entrepreneurship is not charity — it’s smart economics. It fosters innovation, reduces inequality, revitalizes communities, and builds resilience in the face of future crises.

Conclusion: Building a Secure and Innovative Future

On International Youth Day, let’s move beyond celebration toward collective action. The United States has the resources, institutions, and talent to become a global leader in youth-led innovation and entrepreneurship. But to do so, we must eliminate systemic barriers, provide access to capital, and integrate entrepreneurship into our educational systems.

Let’s not just imagine a better future for youth — let’s build it with them, and through them. Because when young people lead, the entire world moves forward.

References (APA Style)

Bureau of Labor Statistics. (2023). Employment and Unemployment Among Youth – July 2023. U.S. Department of Labor. https://www.bls.gov/news.release/youth.nr0.htm

Centers for Disease Control and Prevention (CDC). (2023). Youth Risk Behavior Survey Data Summary & Trends Report: 2011–2021. https://www.cdc.gov/healthyyouth/data/yrbs/index.htm

Fairlie, R. (2022). The State of Entrepreneurship in the United States. Kauffman Foundation. https://www.kauffman.org/

National Center for Education Statistics (NCES). (2023). Digest of Education Statistics. https://nces.ed.gov/

U.S. Census Bureau. (2023). QuickFacts: United States. https://www.census.gov/quickfacts/fact/table/US

United Nations (UN). (1999). Resolution 54/120 I: Policies and programmes involving youth. https://undocs.org/en/A/RES/54/120

United Nations. (2014). Secretary-General’s Message on International Youth Day 2014. https://www.un.org/en/observances/youth-day

UNESCO. (2015). Irina Bokova’s Speech on International Youth Day. https://www.unesco.org/en/articles/message-unesco-director-general-youth-day

International Youth Day

10 Steps to Build a Successful Project (Including Starting Your Own Business)

Launching a business is, in essence, a project—a temporary endeavor aimed at delivering a unique result. Applying structured project management principles can significantly increase your chances of success. Here are the 10 essential steps to guide your journey, whether you’re launching a startup or managing an internal project.

1. Identify the business need

Every project starts with a reason. Ask yourself: What problem am I solving? What opportunity am I pursuing? This clarity sets the foundation for focus, team alignment, and funding.

2. Define a SMART goal

Your goal must be: Specific, Measurable, Achievable, Relevant, and Time-bound. Choose a project name that reflects its purpose and can be used for branding and internal alignment.

3. Describe the deliverable

What will you deliver at the end? Be it a product, service, or system, having a well-defined deliverable helps measure project success effectively.

4. Identify stakeholders and communication needs

Stakeholders include clients, investors, team members, and even the community. Define their roles, expectations, and how you’ll communicate with them throughout the project.

5. Define the project scope

Clarify what the project will and will not include. This prevents scope creep and keeps the delicate balance between Scope-Time-Cost.

6. Establish assumptions (premises)

These are the conditions we assume to be true during planning. For example, “the market research will validate demand” or “we will receive permits on time”.

7. Recognize constraints

Time, budget, legal frameworks, resource availability—constraints define your playing field. Identify and document them clearly.

8. Identify and assess risks

What could go wrong? How likely is it? What would be the impact? Design mitigation strategies to deal with high-impact or high-probability risks.

9. Document and communicate the project plan

Your project plan should include a timeline, responsibilities, risks, budget, and progress reports. Maintain a project log and update stakeholders regularly.

10. Build and empower your project team

People are your most important asset. Share your vision, foster healthy communication, maintain work-life balance, and build a resilient, positive culture.


🔚 Final Thought

Entrepreneurship is both an art and a discipline. With the right structure, a collaborative team, and a clear plan, your idea can become a reality.

We invite you to join our community, co-create with passionate professionals, and bring your entrepreneurial spirit to life. Let’s build the future together!

 


📚 References (APA Format)

  • Project Management Institute. (2017). A Guide to the Project Management Body of Knowledge (PMBOK® Guide) (6th ed.). Project Management Institute.
  • Kerzner, H. (2017). Project Management: A Systems Approach to Planning, Scheduling, and Controlling (12th ed.). Wiley.
  • Ries, E. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.

10 steps to Create a Successful Project

Basic Principles of Insurance: Foundations, Types, and Regulation

Essential knowledge for financial advisors and insurance professionals in training

Introduction

In a world filled with uncertainty, insurance emerges as a vital financial protection tool. It is more than a legal contract—insurance is a mechanism by which individuals transfer economic risk to an insurer in exchange for a premium. This transfer allows policyholders to face potential future losses without jeopardizing their financial stability. As such, insurance plays a central role in both personal and business financial planning.


The Role of Insurance in Society

Insurance fulfills a key social role by indemnifying policyholders after a covered loss. Indemnification aims to restore the financial position held before the incident occurred. Its most significant benefits include:

  • Elimination of unpredictable, potentially devastating costs.

  • Stability and continuity for families, businesses, and communities.

  • Support for economic development by managing risk exposure.

Insurance also entails costs: administration, regulation, fraud, and potential misuse. Therefore, a strong regulatory framework is essential for its effective operation.


Types of Insurance Companies

Insurance entities vary widely and can be grouped as follows:

1. Private Insurers

These include stock (non-participating) and mutual (participating) companies.

  • Stock companies: Owned by shareholders; issue non-participating policies; seek profits for investors.

  • Mutual companies: Owned by policyholders; share surplus through dividends.

2. Fraternal and Reciprocal Insurers

  • Fraternals: Nonprofit organizations serving members with common traits such as religion or ethnicity.

  • Reciprocals: Members collectively insure each other without a central corporate insurer.

3. Captive Insurers

Created and owned by a parent company to cover internal risk exposure. Common for risk control and cost efficiency.

4. Reinsurers

Insure primary insurers, allowing them to manage large risk exposures. They operate through:

  • Facultative reinsurance: Case-by-case agreements.

  • Treaty reinsurance: Ongoing automatic agreements.


Other Market Models and Participants

  • Risk Retention Groups (RRGs): Provide liability insurance to members with a shared interest.

  • Risk Purchasing Groups (RPGs): Buy insurance on behalf of members.

  • Surplus lines insurers: Offer coverage unavailable in the standard market through specialized brokers.

  • Self-insurers: Companies that fund their own risk pools.


Distribution and Sales of Insurance

Insurance products reach consumers through:

  • Appointed agents: Represent one or multiple insurers.

  • Brokers: Represent policyholders.

  • Agency systems: From career to independent models, each with specific structures and goals.

  • Direct and digital marketing: Increasingly used for wider reach and efficiency.


Internal Operations of Insurance Companies

Insurers operate through specialized departments:

  • Underwriting: Assesses risks and policy conditions.

  • Actuarial: Calculates rates, reserves, and dividends.

  • Claims: Handles investigations and payments.

  • Sales and marketing: Interfaces with clients and markets.

Key personnel includes producers, adjusters, and underwriters—each with critical roles in client relations and risk evaluation.


Insurance Regulation and Oversight

Insurance is primarily state-regulated in the U.S., though federal laws complement oversight. Landmark rulings and acts like the McCarran-Ferguson Act and the Fair Credit Reporting Act shape the landscape. Regulatory aims include consumer protection and market solvency.

Organizations like the NAIC and NCOIL promote uniform standards and ethics, guiding legislation and regulatory practices.


Ethics, Ratings, and Producer Responsibilities

Ethical sales practices involve:

  • Matching products with client needs.

  • Transparent communication.

  • Post-sale service and documentation.

  • Long-term relationship building.

Rating agencies like A.M. Best evaluate insurer financial strength, offering transparency and helping regulators and customers make informed decisions.


Conclusion

Insurance is more than a contract—it is a safety net, a planning tool, and a key to financial stability. Understanding its principles, structures, and regulations is essential for professionals and consumers alike, empowering better decisions and greater peace of mind.

References

National Association of Insurance Commissioners (NAIC). (2024). NAIC Model Laws, Regulations, Guidelines and Other Resources. https://content.naic.org

McCarran-Ferguson Act, 15 U.S.C. §§ 1011–1015 (1945).

U.S. Department of the Treasury. (2023). Insurance Sector Profile. https://home.treasury.gov

Insurance Information Institute. (2024). How Insurance Works. https://www.iii.org

Best, A. M. (2024). Insurance Ratings and Financial Strength. https://www.ambest.com

Protection for when life changes - Life insurance with lifetime benefits

Principios Básicos de los Seguros: Fundamentos, Tipos y Regulación

Capacitación esencial para asesores financieros y aseguradores en formación

Introducción

En un mundo donde la incertidumbre es constante, el seguro surge como una herramienta fundamental para la protección financiera. No se trata solo de un contrato legal, sino de un mecanismo mediante el cual las personas transfieren un riesgo económico incierto a una aseguradora, a cambio del pago de una prima. Este intercambio permite al asegurado enfrentar posibles pérdidas futuras sin comprometer su estabilidad económica. Así, los seguros no solo protegen, sino que también actúan como pilares esenciales dentro de la planificación financiera personal y empresarial.


¿Qué papel juegan los seguros en la sociedad?

Los seguros cumplen una función social clave al indemnizar a los asegurados tras una pérdida cubierta. Esta indemnización —que busca restaurar la situación financiera previa al siniestro— ofrece seguridad, tranquilidad y continuidad a familias, negocios y comunidades. Entre sus beneficios más destacados están:

  • La eliminación de los costos inesperados derivados de eventos catastróficos.

  • La creación de una economía más estable y predecible.

  • El respaldo a proyectos personales y empresariales al mitigar el riesgo financiero.

Sin embargo, el seguro también implica costos: administración, regulación, fraudes y mal uso del sistema. Por eso, su operación debe estar cuidadosamente supervisada y estructurada.


Tipos de compañías aseguradoras

El sector de seguros es diverso y comprende múltiples tipos de entidades. Podemos clasificarlas en:

1. Aseguradoras privadas

Pueden ser compañías por acciones (no participantes) o mutuas (participantes).

  • Compañías por acciones: Propiedad de inversionistas; emiten pólizas no participativas; buscan la rentabilidad para sus accionistas.

  • Mutuas: Propiedad de los asegurados; reparten excedentes en forma de dividendos de póliza.

2. Sociedades fraternales y recíprocas

  • Fraternales: Organizaciones sin fines de lucro, que ofrecen seguros a miembros unidos por etnicidad, religión o nacionalidad.

  • Recíprocas: Grupos en los que los asegurados asumen riesgos colectivos sin una entidad aseguradora como tal.

3. Aseguradoras cautivas

Establecidas por una empresa matriz para asegurar sus propios riesgos. Su existencia ha crecido por razones de control y costos.

4. Reaseguradoras

Aseguran a las aseguradoras, permitiendo que estas limiten su exposición al riesgo ante pérdidas significativas. Los contratos pueden ser:

  • Facultativos: Específicos y no automáticos.

  • De tratado: Reparten riesgos bajo acuerdos constantes.


Otros modelos y entidades del mercado asegurador

  • Grupos de Retención de Riesgos (RRG): Compañías creadas para asegurar a miembros con un interés común, reguladas por el estado de origen.

  • Grupos de Compra de Riesgos (RPG): Compran seguros a nombre de sus miembros.

  • Líneas excedentes: Coberturas no disponibles en el mercado autorizado, ofrecidas a través de corredores especializados.

  • Autoaseguradores: Empresas que establecen sus propios fondos de cobertura ante pérdidas.


Distribución y comercialización de seguros

Los seguros pueden venderse a través de:

  • Agentes designados: Representan a una o varias compañías.

  • Corredores: Representan a los asegurados.

  • Sistemas de agencia: Desde agencias de carrera hasta agencias independientes, cada una con sus propias estructuras y objetivos.

  • Marketing directo y digital: Utilizado cada vez más para llegar al consumidor final de manera rápida y eficaz.


Funcionamiento interno de una aseguradora

Una compañía de seguros cuenta con departamentos especializados:

  • Suscripción: Evalúa riesgos y define condiciones.

  • Actuarial: Calcula tarifas, reservas y dividendos.

  • Siniestros: Procesa y paga reclamaciones.

  • Ventas y marketing: Contacto directo con el cliente.

Además, figuras como los productores, ajustadores y suscriptores juegan un papel esencial en la operación y servicio al cliente.


Marco regulatorio de los seguros

La regulación del sector busca proteger al consumidor y garantizar la solvencia del sistema. En EE. UU., la supervisión está descentralizada a nivel estatal, aunque con respaldo federal cuando es necesario. Casos emblemáticos y leyes como la Ley McCarran-Ferguson, la Ley de Informes de Crédito Justos o la Ley USA PATRIOT han moldeado esta estructura.

Organismos como la NAIC (National Association of Insurance Commissioners) y la NCOIL (National Conference of Insurance Legislators) elaboran modelos normativos y estándares éticos para asegurar la transparencia y eficiencia del sector.


Ética, calificación y responsabilidad profesional

El comportamiento ético de los productores incluye:

  • Vender productos adecuados a las necesidades del cliente.

  • Divulgación clara y precisa.

  • Servicio continuo post-venta.

  • Documentación y seguimiento.

Además, agencias como A.M. Best califican la solidez financiera de las aseguradoras, ayudando a los consumidores y reguladores a tomar decisiones informadas.


Conclusión

Los seguros son más que contratos: son una red de seguridad, una herramienta de estabilidad financiera y un motor de confianza en el desarrollo económico. Comprender sus principios, actores y regulación es esencial no solo para quienes trabajan en el sector, sino también para cualquier ciudadano que desee tomar decisiones financieras responsables.

Bibliografía

National Association of Insurance Commissioners (NAIC). (2024). NAIC Model Laws, Regulations, Guidelines and Other Resources. https://content.naic.org

McCarran-Ferguson Act, 15 U.S.C. §§ 1011–1015 (1945).

U.S. Department of the Treasury. (2023). Insurance Sector Profile. https://home.treasury.gov

Insurance Information Institute. (2024). How Insurance Works. https://www.iii.org

Best, A. M. (2024). Insurance Ratings and Financial Strength. https://www.ambest.com

Proteccion para cuando la vida cambia

Marketing: Don’t Just Do What You Do Best — Do What Sets You Apart

Don’t just do what you do best — do what differentiates you.

Where is the world of marketing heading? This is a question that every industry professional asks themselves daily. Staying up to date with trends in a field where change is the main driving force is the best tool to guide our strategies and avoid missteps.

This is where a term you’ve likely heard many times comes into play: guru. These are professionals in this and other sectors who have a broad vision, and thanks to their experience and career, can anticipate movements and forecast the paths marketing will take.

One name stands out among the rest: Rohit Bhargava, a professor at Georgetown University and marketing expert. In 2015, he published what many now call the marketing bible: Non-Obvious.

This book focuses on helping us understand how to use non-obvious thinking to grow our business. What makes it stand out is that it offers tools and insights for anyone to become a true trend predictor.

Throughout its pages, we find thought-provoking ideas that can be very helpful when designing strategies to grow our brand and connect more effectively with consumers.


The Consumer Seeks Innovation

We live in an era where simply having a product is no longer enough. A satisfied customer is not necessarily a loyal one. Today’s consumers are constantly searching for innovation, which forces businesses to continuously adapt to their customers’ evolving needs.


People Want a Brand They Can Trust

It’s no longer just about selling. Consumers aren’t looking for just another brand—they’re looking for someone they can trust, someone who becomes part of their lives. This sets a new goal for businesses: to build a personal brand and stand out by addressing consumer needs better than the competition.


Focus on Negative Perceptions

According to Bhargava’s theory, a happy customer will share their experience with three people, while an unhappy one may tell up to 3,000. Your brand’s job is to work on changing those negative perceptions to resolve problems as quickly as possible.


Don’t Lie

Transparency is one of the most valued traits in a company. Every business has strengths and weaknesses. Hiding your weaknesses is not the best way to “win over” the consumer.


Simplicity Matters

It’s about delivering the right message at the right time. One of your most powerful tools is storytelling—telling genuine stories that captivate the consumer. This works best when you present your brand in a simple and authentic way.


People Want Imperfection

Forget perfection—nobody is perfect. Acknowledging mistakes and correcting them adds a human dimension to your brand, something consumers deeply appreciate.


Use the Right Words

A good marketer must know how to write, not just rely on visuals. The right words help your message resonate and connect with the audience on a deeper level.


Marketing as a Way of Life

Don’t confine marketing to the four walls of your office. Marketing is about persuasion and should be part of every area of your life.


Has Trust Been Lost?

In recent years, consumer trust in brands has steadily declined—mostly due to poor marketing practices. The only way to change this perception is with honesty. Don’t lie.


What Should I Change?

That’s the big question businesses need to ask. Many companies make the mistake of focusing on what they do best—when the real goal should be to find what makes them different.

Bibiografia:

Rohit Bhargava. (2015). «Non Obvious».  Seas Litteary Agency y Salmaialit Literary Agency, Estados Unidos.

There Are Only 3 Ways to Stand Out How to Compete in a Saturated Market

The Main Leadership Styles: A Modern Perspective on Effective Leadership

Leadership has been studied since ancient times, but its understanding and classification have evolved over the years, influenced by changing social, economic, and cultural contexts. Today, in a dynamic and highly competitive organizational environment, leaders are expected to be much more than managers or figures of authority. They are expected to be agents of change, facilitating transformation both within organizations and among the people who comprise them.

This modern approach implies that leadership is not limited to goal achievement or task supervision—it must also focus on the personal and professional development of team members. Only through the internal transformation of people can real and sustainable organizational change be achieved.

Below are the main leadership styles currently recognized, each with its own distinct characteristics, advantages, and relevance depending on the needs of the organization and the leader’s personal profile.

  1. Authentic Leadership

Authentic leadership is based on self-awareness, transparency, and personal integrity. Authentic leaders act in alignment with their values and beliefs and aim to serve with honesty and commitment. Rather than seeking control, they inspire through example.

A key pillar of authentic leadership is fostering the development of competencies among team members. Instead of micromanaging, authentic leaders promote autonomy and responsible decision-making. This creates an atmosphere of trust, where individuals feel valued, heard, and empowered.

In times of uncertainty or transformation, this style of leadership projects confidence and stability, as decisions are made from an ethical foundation and a clear sense of purpose.

  1. Values-Based Leadership

Closely related to authentic leadership, this style places specific emphasis on the ethical and moral framework from which influence is exercised. Values-based leaders rely on personal, social, and organizational principles to guide decisions, behaviors, and priorities.

This kind of leadership legitimizes actions through a commitment to what is right, fair, and necessary for the common good. It strongly impacts organizational culture, promoting environments where responsibility, inclusion, justice, and sustainability are core elements of strategic decision-making.

In an era when consumers, investors, and employees increasingly demand ethical accountability and transparency, values-based leadership is crucial for building trustworthy and long-lasting organizations.

  1. Transformational Leadership

Transformational leadership is among the most valued styles today because it encourages continuous renewal and adaptability in rapidly changing environments. This style focuses on motivating, inspiring, and developing team members to reach their full potential, which directly benefits the organization.

Transformational leadership is not just about structural change; it’s also about transforming people. Leaders in this category support self-actualization, promote innovation, and help teams find deep meaning in their work. The result is greater engagement, creativity, and organizational loyalty.

It is a collective skill, as it builds a shared vision and generates synergy among team members. This style is particularly useful in contexts that require change management, strategic leadership, and future-oriented thinking.

  1. Transactional Leadership

Unlike transformational leadership, transactional leadership is based on a give-and-take relationship between leaders and their followers. It focuses on short-term goal achievement, task supervision, and adherence to established rules and procedures.

This style is effective in settings that require order, discipline, and clarity. Transactional leaders assign specific tasks, reward performance, and apply consequences when expectations aren’t met. While it may appear rigid, it can be highly efficient and necessary, especially when maintaining operational stability and control.

However, its main limitation is that it does not typically foster innovation or long-term personal development. For this reason, it is often most effective when complemented by more human-centered or strategic leadership styles.

Conclusion: Leading with Purpose — A Key for Entrepreneurs

For entrepreneurs, understanding and applying different leadership styles is essential for long-term success and sustainability. In the early stages of a business, it’s common to take on multiple roles, and the leadership style may shift depending on the moment or challenges faced.

However, it’s crucial to develop a clear vision of the kind of leader you want to be, and to build an organizational culture that aligns with your values and guiding principles.

Authentic and values-based leadership can help form a committed team from the outset. As the project evolves, incorporating aspects of transformational leadership will support innovation and adaptability. And when structure and discipline are needed, transactional leadership can provide focus and control.

Leadership is not a one-size-fits-all formula; it is a dynamic skill that requires self-awareness, empathy, ethics, and vision. Great leaders are not born—they are shaped through experience, learning, and the ability to positively transform those around them.

Leadership Actions Success and failure

References (APA Style)

Bass, B. M., & Riggio, R. E. (2006). Transformational Leadership (2nd ed.). Lawrence Erlbaum Associates.

Goleman, D. (2000). Leadership that gets results. Harvard Business Review, 78(2), 78–90.

Northouse, P. G. (2021). Leadership: Theory and Practice (9th ed.). Sage Publications.

George, B. (2003). Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value. Jossey-Bass.

Kouzes, J. M., & Posner, B. Z. (2017). The Leadership Challenge (6th ed.). Wiley.